Lars Hinrichs is a passionate entrepreneur, investor and visionary.

He lives by his motto: “Everything that can be digital will become digital” and invests in groundbreaking and innovative ideas and projects involving the newest technologies. Besides companies, such as XING, HackFwd, and politik-digital, which he founded himself, he actively invests in different companies and organizations all over Europe and the USA. Various companies and politicians trust his expertise and advice on digitization issues and as an expert on entrepreneurship he has been a speaker at numerous events. Lars Hinrichs is serving on several Boards including Deutsche Telekom AG and is Deputy Chairman of the Supervisory Board of Xempus AG. At the moment he is working on his new project UBS Digital Art Museum, Europe’s first museum for digital art in Hamburg.  In addition to his business activities, he is an active member of YPO, YGL at World Economic Forum / WEF. 

UBS Digital Art Museum

The UBS Digital Art Museum will be the largest platform for digital and immersive art in Europe, making it one of the most important presentation venues for these art forms worldwide.

With the UBS Digital Art Museum, Europe's first museum for digital art of this dimension will open in 2025 in Hamburg's HafenCity with over 6,500 square meters of floor space and ceilings up to 10 meters high.
The museum will open with the permanent exhibition teamLab Borderless, a huge art world by the art collective teamLab that extends across the entire museum. The concept is based on the idea that everything exists in a borderless continuity and is reflected in the teamLab Borderless, consisting of immersive artworks that transcend borders. The exhibition, which is permanently housed in the UBS Digital Art Museum, will inspire completely new target groups for art through this unique fusion of art and technology. The aim is to make this genre tangible and accessible to everyone.


What does a fully networked residential building feel like? Visiting the visionary new building project Apartimentum by entrepreneur Lars Hinrichs

The smart home with 45 apartments is located in Hamburg Rotherbaum and was completed in 2017/2018. 

The concept of the Apartimentum is as innovative as its architecture and technical realisation. The combination of modern architecture behind the historic facade from 1906 transforms the Apartimentum into a new building of a class of its own with technical refinements.


XING is a highly successful business networking platform. As Founder and CEO, Lars oversaw its IPO in 2006, making XING the world’s first Web 2.0 company to go public. 


Building europes first geek accelerator

HackFwd, founded in 2009, is an innovative pre-seed investment company that supported Europe’s most passionate geeks in launching the world’s most exciting tech startups. Both Lars and HackFwd have been enthusiastically profiled in Wired, The Financial Times and TechCrunch. With investments in companies like YieldKit, Cobook and, HackFwd has an award-winning portfolio with proven success. In 2013 Lars announced, that HackFwd has stopped accepting new startups into the program.

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